Updated: Feb 5, 2020
As you could imagine “The Naked Florist” name provokes a lot of questions but also a lot comments, remarks and bad jokes. The name was chosen as it is a reflection upon our floristry style. We are quite bare, paired back and wild. Clearly those with a lack of imagination or rather too strong of an imagination are always the ones handing out the HILARIOUS jokes that always end in an awkward unplanned response back on my behalf (you would think I would have a great witty remark by now).
I recently copped one joke too many and thought (insert F word here) it, I’m going to give the people what they want! The idea of a photoshoot was simply for the purpose of social media advertising and content. I didn’t think much more of it until I thought, if I am going to the trouble to create a photoshoot I may as well do something with it and so the idea of a nude calendar was born! Little did I know it would end in months of planning, late nights and a gazillion emails but it is all worth it to support the amazing charity Got Your Back Sista.
In all honesty, I have always been a bit of a prude when it came to my own body but after having a baby and having so many people see my “bits” I became quite immune to it and began to see my body for so much more. All I see now is something that carried life and now sustains it. I am proud of what my body has achieved and I am not afraid to show it.
For our calendar I asked each florist to create a scene that best reflects their personality and floristry style. For me, I couldn’t go past creating a 70’s road trip vibe. The blue beauty in the background is my beloved Lila. She is my first car and something I want to hang onto for the rest of my life. A little while back I woke up one day and decided that I wanted to go travel Australia so I packed my bags, jumped in Lila and took off up the coast. It was my mission to travel to every town along the way for as long as I wanted. It was my year of YES. I had no GPS and not a care as to where I ended up but one thing I wasn’t going home without was a career path. I had always wanted to be a florist since I was 5 years old. A family friend who I looked up to was one and I dreamed of being like her. Funny enough, she had talked me out of it and succeeded! After high school I had gone to university and studied Fine Art Teaching which lead me to studying at Bauhaus in Germany but ultimately left me with a strong love for travelling more so than anything and less desire to teach. Through my travels in Lila I was offered my dream job- a VW mechanic apprenticeship in Byron. I had also looked into interior design but nothing felt quite right. It wasn’t until I was laying on a beach in Hamilton Island that I realised I had to be a florist. I signed up to study that day and started making plans to head home back to Newcastle.
My first big step as The Naked Florist was at the Olive Tree Market where I parked Lila alongside me as I sold flowers. She has literally been there every step of the way for the last 12 years and here she is once again in our Naked For Change calendar. Our calendar has been such a positive experience for so many reasons. For everyone involved it was a chance to step out of their comfort zone and gain some confidence. The best thing about being involved for everyone was having the freedom to create for such a great cause. All proceeds are going towards helping women and children get back up on their feet after experiencing domestic violence.
All photographs by House of Lucie www.houseoflucie.com